Understanding the cooperative client

by Jeanette Rozier

The Ohio Cooperative average client is a start-up, community development project, business branch, or an established small business that are all wholly owned by the cooperative. Servicing a client where you don’t share in the profit and loss is a different lens than servicing one where you share directly in their success.

Worker-owners are paid 100% net income distribution on cooperative shares owned; therefore their patronage is a direct reflection of how well they do their job.

When a new start-up, community development project, branch expansion, or acquisition is green lighted worker-owners know if it’s profitable they’ve just given themselves a raise.

Even though The Ohio Cooperative provides dedicated turnkey solutions for outside clients whom they don’t have an equity relationship with build strategic capabilities ensuring a high-performing enterprise, the meat and potatoes are inside growth.

Focusing on outside clients is vital for business growth. Nevertheless, sustaining healthy relationships with the inside clients is just as important. Understanding your clients’ business and knowing how you fit into their overall goals is an indispensable part of its success.

Many companies assume that their clients need them to solve a problem, but far from it, they are after businesses that can produce outcomes for them. They contacted you because they believe you can take their brand to a higher echelon, develop positive public relations, and guide them during a crisis..

Helpful Tips
Know your client’s business and always research

What do you know about your client’s business? Can you provide answers to questions such as:

  • Who are the company’s top competitors?
  • What is the company’s strategic plan?
  • What is the potential market for the company’s products?
  • What are the latest trends in the industry?

In business, first impression matters a lot. You can easily impress your clients if you show that them you have carried out research on their business and industry. Researching the main competitors of a client is vital for achieving business success. It is essential to understand the nature and environment of their industry. This alone shows that you care and wish to see your client succeed. Attending a meeting without proper preparation will give them the impression that you are not giving them enough attention.

Change is constant. Always be on the lookout for new trends in the industry. This will keep your client’s business at the top. It will give them a peace of mind knowing that you’re doing your best to keep them ahead in this fast-pacing world of media relations and business.

Understand your client’s expectation

The need for establishing trusting relationships between businesses and their clients makes it important for businesses to be aware of the expectations of their clients and be flexible when there are changes in these expectations.  Businesses must understand the clients and their unique needs, their fears, beliefs, and limitations if any. There is a risk of under-performing if businesses don’t understand their role in client relationships. Clients would likely retain and recommend businesses that give them value.

Send positive vibes

Positive vibes are one of the most useful tools in building successful business relationships. When you send out good vibes, your prospects will find themselves reverting positive energy which is a WIN WIN for both parties.  Appropriate smiles are highly contagious, and wearing one can get your client to let his guard down. Smiling and sending positive emotions are plain fun and require less effort than frowning.


The Ohio Cooperative understands that their most valuable asset is their inside client base and they do everything possible to maintain a good, lasting relationship with them.

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